Retail Communication Mix

Advertising

Forever21 has been advertising through magazines such as CLEO and Seventeen. Since the target market of Forever21 are fashion-forward ladies between the age 16 to 35, advertising through such channels would bring the intended message across to them.

Salespeople

As a retailer, one of the most direct communication mix Forever21 has adopted would be its salespeople.  They are the ones who have direct contact with the consumers, hence possessing the ability to influence their buying decision and by providing help, they create a better shopping experience. The salespeople, being at the front line, holds a great deal of responsibility in portraying the brand image and enhancing the shopping experience for its customers.