Merchandise Presentation & Store Design

Customers have described Forever 21 store as organised, clear and neat. However, during peak hours, one might disagree as it may sometimes get messy. The store follows a free-form layout. A free-form layout is where fixtures and aisles are arranged asymmetrically where its used in specialty stores like Forever 21. The store layout allows one to wander amidst the fabulous creations and indulge.

The view of inspiring mannequins wearing the latest fashion displayed outside the store welcomes customers to enter the brightly lit store of organised and different colours of the apparels. The display of the apparels and accessories draw you to explore the store and even make impulse purchases. The store has a promotional area section and an accessories section. The promotional area have items priced at an affordable low-price that customers wouldn't miss! You can easily also find the accessories, thanks to its organised store layout.